Our Philosophy

We’re experienced market research and data experts who love the idea of helping our clients get the most from their market research exercises and data. We provide full service solutions or you can use some of our component services. We help other market research companies, brand managers, business owners, advertising, digital and PR agencies. In short we help you better understand your customers, markets and employees.

Our Mission

Our aim is to understand the issues facing your business and to help you by providing the most appropriate services in an affordable and effective way. We want you to get the most from your market research. We ’re fast and experienced and our overall aim is to be your market research partner of choice.

Our Strengths

Understanding our clients need
Market Research Experience
Online Research expertise

Our People

Brian Cooney CEO Founder and CEO of Direction Research, with over 25 years experience. holds a B.Sc in Applied Mathematical Sciences from Dublin City University.

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Elaine Kelly Office & Project Manager One of the original members of Direction Research. Elaine has vast experience working on both large and small projects.
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Gerry Conyngham Statistician Gerry is a statistician with over 25 years’ experience. As well as helping Direction Research with our projects he currently lectures in survey design, statistics and operations research in the Business School in Dublin City University.

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Dr. Andrew McCarren Data Scientist Andrew is a statistician with vast business experience. Once the head of an international food processing company he grew the business to over €40 mln annual turnover and sold it in 2013.

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Dr. Finian Buckley Psychologist Dr. Finian Buckley (BA, H. Dip in Ed., Ph.D) Dr. Buckley is a practitioner and expert in Organisational Psychology and its application to management problems.
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Aidan Cooney Broadcaster & Moderator Aidan Cooney is a seasoned journalist broadcaster and presenter. He is currently a presenter of Ireland AM, Ireland's only TV breakfast show which can be seen every morning on TV3.
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About Direction Research Group

We’re an independent company and our sole aim is to help our clients better understand their customers, markets and employees. We’d love to hear from you.

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  • +353 1 890 1011

  • International

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